Dear Reader
Welcome to Chin Choi and thank you for taking a look at our website.
Who are we? Well we’re a new company specialising in timeless black
and white classic clothes.
For years I’ve been frustrated
by the fashion world’s obsession with producing new designs in the
shortest possible time. It’s almost impossible to find the simple
classics that we always need; a black cashmere jumper, a white shirt, linen
trousers.
Recognising that many other women have been equally frustrated I’ve
taken the essential elements, which make up every woman’s wardrobe
to set up Chin Choi. It’s a convenient online shop that will always
stock beautifully made black and white classics. All Chin Choi designed
clothes are made from the world’s best materials and designed exclusively
for Chin Choi so that I can control the quality.
If you like what you see, yet feel that there is one essential garment
you might have had in your wardrobe but have literally loved to pieces why
don’t you let me know. I’d love to be able to include your ideas
in my forthcoming collections. You’ll find a section on the registration
page where you can let me know your thoughts.
With best wishes
Helen Townshend
Managing Director
